Aldi win Which? Best Supermarket 2015. It's news worth shouting about.
Aldi - Irish Provenance
In the Republic of Ireland,
food provenance is a key consumer trigger, even more so than in the UK. Aldi
ROI sources around 50% of the food it sells from Irish producers. It’s a
surprising statistic for a German supermarket.
Clas Ohlson TV Campaign
Recent broadcast work for Swedish
hardware and homeware brand, Clas Ohlson.
These spots are supporting their new ‘We can fix it’ positioning throughout spring, summer and autumn.
The campaign ran throughout the UK, Sweden, Finland and Norway.
These spots are supporting their new ‘We can fix it’ positioning throughout spring, summer and autumn.
The campaign ran throughout the UK, Sweden, Finland and Norway.
Sir David Attenborough - Natural Curiosities
Aldi Christmas TV Campaign 2014
When any retailer goes on TV at Christmas, they go up
against a multitude of other names all fighting for their slice of the festive
consumer spend. So as the annual battle of the retailers reached fever pitch in
2014 our Aldi Christmas TV campaign went up against the likes of John Lewis,
Marks & Spencer, Sainsbury’s, Tesco, Lidl, Argos and the rest. The ad first aired on Thursday 6th November during
Emmerdale on ITV1. The creative thought was ‘Everyone’s coming to us this
Christmas’, which underlines Aldi’s increasing popularity with consumers and
extensive product offering. The campaign opened with a 60-second ad featuring the
talented Jools Holland and his band. A series of 20” ads were also created. The agency was McCann Manchester. The Director was Lucy Blackstad at Another.
Aldi - Like Brands - Cider
Great to continue the Aldi Like Brands Campaign into the World Cup with our Cider spot featuring Graham Taylor.
Clas Ohlson - The Useful Ones
Our latest creative work for Clas Ohlson has
just gone live.
The Swedish modern hardware retailer unveiled its
new marketing campaign, ‘The useful ones’ on
Monday 11th November 2013 in the UK, with the concept
also being rolled out across the Clas Ohlson Group
in Sweden, Norway and Finland. The campaign is primarily
TV based with additional support through Clas Ohlson’s website,
in-store and digital and social media channels.
The Swedish modern hardware retailer unveiled its
new marketing campaign, ‘The useful ones’ on
Monday 11th November 2013 in the UK, with the concept
also being rolled out across the Clas Ohlson Group
in Sweden, Norway and Finland. The campaign is primarily
TV based with additional support through Clas Ohlson’s website,
in-store and digital and social media channels.
Aldi graduate recruitment campaign
Aldi is top 5 in the Times Top 100 Graduate Employers list,
which explains why every year thousands of potential candidates,
all with the right qualifications are all ready to apply. But for Aldi,
qualifications alone are not enough. There is an extra factor that
makes some candidates rise to the top. It is a combination of drive,
determination, sporting ambition and leadership. Academic excellence
is simply not enough. We were asked to develop a creative campaign that
started the filtering process early on. It had to be clear that this was no ordinary
opportunity and that no ordinary candidate would do. There was also a need
to stand out in a world of recruitment clichés. So in terms of both art direction
and messaging, a fresh approach was required. We looked for images and tonality
that would shake things up. We wanted the advertising to be more about an attitude
than the job opportunity. It wasn’t about how many people applied. We just wanted
to get to the few who really had the ’The thing’ Aldi was looking for.
which explains why every year thousands of potential candidates,
all with the right qualifications are all ready to apply. But for Aldi,
qualifications alone are not enough. There is an extra factor that
makes some candidates rise to the top. It is a combination of drive,
determination, sporting ambition and leadership. Academic excellence
is simply not enough. We were asked to develop a creative campaign that
started the filtering process early on. It had to be clear that this was no ordinary
opportunity and that no ordinary candidate would do. There was also a need
to stand out in a world of recruitment clichés. So in terms of both art direction
and messaging, a fresh approach was required. We looked for images and tonality
that would shake things up. We wanted the advertising to be more about an attitude
than the job opportunity. It wasn’t about how many people applied. We just wanted
to get to the few who really had the ’The thing’ Aldi was looking for.
GE press campaign
Out of home and press executions for GE Energy,
a division of the world’s largest corporation.
The work created communicated how GE is meeting its social,
economic and environmental needs in respect of global energy use.
The campaign was rolled out across the USA,
continental Europe and Latin America.
a division of the world’s largest corporation.
The work created communicated how GE is meeting its social,
economic and environmental needs in respect of global energy use.
The campaign was rolled out across the USA,
continental Europe and Latin America.
Miele poster work
Outdoor advertising campaign for German domestic appliance manufacturer Miele
to promote their vacuum cleaners. The ads will be placed at keys sites across the country,
including the Trafford Arch in Manchester, The Clapham Colossus at Clapham Junction
and the M5 Tower in Birmingham. ‘The Monster Suction’ campaign was planned and
booked by The Media Shop and Posterscope through JC Decaux, with creative through The Brand Nursery.
to promote their vacuum cleaners. The ads will be placed at keys sites across the country,
including the Trafford Arch in Manchester, The Clapham Colossus at Clapham Junction
and the M5 Tower in Birmingham. ‘The Monster Suction’ campaign was planned and
booked by The Media Shop and Posterscope through JC Decaux, with creative through The Brand Nursery.
Dave - Made By Dave poster campaign
Outdoor executions from an integrated campaign for the TV channel Dave.
The posters launched the new ‘Made By Dave’ series of programmes,
which includes Jo Brand’s Big Splash, Driving Wars and Argumental.
The posters launched the new ‘Made By Dave’ series of programmes,
which includes Jo Brand’s Big Splash, Driving Wars and Argumental.
Craven - Delaporte self promotion film
A self-promotion film for Craven –
Delaporte that borrows rather a lot of footage from a very famous series about
the American advertising industry.
Silver Cross press campaign
Recent work developed for the Surf range of pushchairs from Silver Cross.
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